People aren't funnel stages.
They arrive with different circumstances, priorities, and readiness. Marketing should make room for that reality without pretending we know everything about them.
Marketing · Systems · Human behavior
The work gets better when we understand people.
I'm Taurean (tor-ree-an). I work at the intersection of marketing strategy, customer understanding, and the systems that turn ideas into action. I like figuring out why things happen, what could happen next, and how to build for it.
Currently: Senior Marketing Operations & Automation Manager at The Child Care Success Company
My daughter says I work almost too much.She may have a point.
My perspective
Marketing is more than getting someone to click.
It's understanding where people are, what they want, what they believe is possible, and what might help them move. Then making thoughtful decisions about the message, experience, and systems that support that movement. That's the part of marketing I keep coming back to.
Possibility can be more powerful than pressure.
Good messaging doesn't have to begin with what hurts. Sometimes it helps someone recognize a future they hadn't considered or a next move they couldn't see.
Automation isn't the same as intelligence.
Useful systems capture meaningful signals, reduce friction, support better decisions, and leave room for human judgment.
A launch is not the finish line.
Execution teaches us something. The job is to measure what changed, question what we assumed, and make the next decision better.
Work in practice
I like the ideas. I also like making them work.
Over a decade across campaign strategy, CRM, email, websites, automation, analytics, and cross-functional execution.
81%
Year-over-year growth in qualified leads
The Child Care Success Company25%
Year-over-year growth in booked calls
The Child Care Success Company195%
Year-over-year growth in email revenue
HealthyLine · $600K+ attributed salesMarketing & sales alignment
Turning existing interest into better sales opportunities.
The Child Care Success Company
I lead work across campaigns, segmentation, CRM workflows, reporting, and conversion paths. One recurring focus is the Business Breakthrough Call: how an owner moves from a webinar, lead magnet, product purchase, or other expression of interest toward a relevant sales conversation.
That means building follow-up that responds to context and behavior, integrating tools, improving qualification, and keeping an eye on booked calls rather than treating every campaign as an isolated send. During my first full year, broader marketing efforts contributed to 81% growth in qualified leads and 25% growth in booked calls while lead volume rose 10%.
Lifecycle & revenue
Making email a stronger part of the business.
HealthyLine
At HealthyLine, I developed purchase- and behavior-based campaigns across more than 100 SKUs, including cross-sell, upsell, retention, and repeat-purchase automation. I also worked across landing pages, promotions, and supporting channels to connect acquisition and customer engagement.
That work helped grow email revenue 195% year over year and generate more than $600K in attributed sales.
The connective tissue
Making the tools and teams work together.
Across roles and industries
I've worked in the less visible parts of marketing, too: CRM structure, naming conventions, forms, webhooks, lead routing, dashboards, project coordination, and the awkward space between marketing promises and operational realities.
My technical toolkit includes Keap, Zapier, Make, WordPress, Elementor, ClickFunnels, GoHighLevel, GA4, Looker Studio, HTML, CSS, and JavaScript. The tools change. The underlying goal doesn't: make good work easier to execute, understand, and improve.
Thinking in progress
A framework for connecting opportunity to movement.
I'm developing a way to think through campaigns that starts with intelligence, creates a relevant opportunity, and asks what genuine progress would look like. It links strategic thinking to execution and learning.
Important distinction: this is a planning and learning loop, not a sequence that every customer must follow. Someone can be ready to act immediately. That's not a problem the system needs to fix.
Explore the Opportunity → Movement → Conversion loop
Start with what we actually know.
Listen to the audience, examine what people do and say, understand the business objective, and separate evidence from assumptions before building a campaign.
Another question I'm exploring
What if customer understanding didn't have to become another rigid lifecycle?
I'm exploring a lean customer-context model that preserves what people tell us and what we observe, without automatically assigning a personality, motivation, or prescribed next step.
Dimensions, not mandatory stages. Useful when known. Open when unknown.
Independent projects
Some ideas are better explored by building them.
Small experiments and independent products give me space to test what technology can make simpler, more useful, or more human.
SEEN
An experiment in reducing the friction between customer feedback, business learning, and public reviews. It explores how a simple interface and AI-assisted writing can make feedback easier to turn into useful action.
Explore SEEN ↗Moment
A digital experience for spiritually guided reflection, shaped around what someone is feeling in the moment. An exploration of personalization, language, and technology that responds with care rather than complexity.
Explore Moment ↗AI is interesting to me for what it makes possible, not just what it can automate.
I'm interested in AI as a practical partner for organizing knowledge, listening for patterns, accelerating research and production, and making digital experiences more useful. The aim is better human judgment and capability, not a more elaborate machine for sending messages.
A little more about me
The way I work comes from more than work.
I grew up in the Bronx. That experience shaped how I think about people, communication, pride, ambition, and the limits of easy assumptions. Real people are more complicated than the labels we use to describe them.
I'm a husband, a father, a builder, and someone who gets interested in a question and has a hard time leaving it alone. I enjoy connecting dots across disciplines, making things, testing ideas, and finding ways to be useful.
I don't think every problem needs a complicated solution. I do think most worthwhile problems deserve better questions.
Always curious. Usually building.
Let's connect
If you're working on something that deserves better questions, I'd like to hear about it.
I'm interested in thoughtful marketing, better digital experiences, useful systems, and the people who care enough to make them work.
Start a conversation ↗